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From the African bush to the streets of London, from the souks of Tangiers and the concrete jungle of Hong Kong to the bling of Dubai and back to mother Africa; this is a riveting true story of what happens when an Entrepreneur tries, tries, and tries and fails more times than he succeeds.

A soul-searching narrative full of highs and lows culminating in the creation of a Pan African consumer brand that eventually gets sold.

This is not a rags-to-riches story. Alpesh is living proof that in life we lose more times than we win. He talks about the dark side of Entrepreneurship and the challenges of maintaining the Human spirit to keep going no matter what. His journey confirms to us that our lives only really begin once we step outside of our comfort zone.

If you are looking to quietly tiptoe through life and hope to reach the grave safely, then this book may not help you! However, if you are looking to thrive regardless of what life throws at you and keep getting stronger and wiser in the process, then this book will help you on your journey.